Identity & Signage-
Hotel Urpí is a two family generations Hotel located in Sabadell (Barcelona) which really needed an update to all its visual identity.
The client wanted to keep the two initials from „Hotel” and the family name „Urpí”. The final solution is a monogram, which is simply an H, having the U in its composition.
An entire icon set, based on the structure of the monogram and the corporate typeface, is designed as well to represent each hotel service.