2012

Art Direction

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Shanghai Pride 

 

This street campaign aims to encourage Chinese people to break the repression about homosexuality that is nowadays still alive in China.

 

The graphics are quite and simple, without any LGBT typical rainbow colors to prevent the Police attention. Is the action of tearing down the first layer, revealing the hidden messages, what makes the campaign effective and strong.

 

Project done in,
GHC Shanghai
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Berlin 27.04.2017 08:58 H 4°C