Art Direction



Shanghai Pride 


This street campaign aims to encourage Chinese people to break the repression about homosexuality that is nowadays still alive in China.


The graphics are quite and simple, without any LGBT typical rainbow colors to prevent the Police attention. Is the action of tearing down the first layer, revealing the hidden messages, what makes the campaign effective and strong.


Project done in,
GHC Shanghai

Berlin 02.12.2020 13:22 H 2°C